The 2024 “Mark the Ballot” campaign from the Washington Office of the Secretary of State measurably increased public trust in the state’s election system and raised awareness of the ways state and local election officials work to keep vote-by-mail ballots secure.
According to post-campaign survey results, people who reported seeing the “Mark the Ballot” campaign expressed 36% more confidence in the state government to do what’s best and fair, and 12% more trust in Washington’s election officials. They were also able to identify 15% more security measures used to safeguard the vote.
Launched ahead of the primary and general election in 2024, “Mark the Ballot” introduced Washingtonians to Mark, a friendly animated character who explained how Washington’s election officials ensure secure, accessible, and accurate elections. The statewide campaign focused on reaching communities across the state with relatable messaging tailored to their local experience.
The Office of the Secretary of State is now exploring ways to expand “Mark the Ballot” ahead of future Washington election cycles, including growing the Community Toolkit to support more languages, producing new content to address additional election integrity topics, and participating in more community events.
